The world of motorcycle racing and the motorcycle industry are coming closer together. EICMA and WorldSBK have announced an expanded partnership that will connect one of the biggest motorcycle exhibitions with one of the world’s leading superbike championships.
As part of the new collaboration, the 10th round of the 2026 WorldSBK Championship will officially be called the EICMA Italian Round. The event will take place at the Cremona Circuit in Italy from September 25 to 27, 2026.
A Stronger Link Between Racing and EICMA
The partnership is designed to bring motorcycle racing and the wider two-wheel industry closer together. WorldSBK will also have a major presence at EICMA 2026, giving racing fans an opportunity to see more of the championship at the famous Milan motorcycle exhibition.
EICMA 2026 is scheduled for November 5–8 at Fiera Milano Rho. The event is one of the most important international motorcycle exhibitions, where manufacturers and motorcycle brands showcase new products and technologies.
Why This Partnership Matters
WorldSBK is followed by motorcycle fans around the world, while EICMA attracts manufacturers, riders, journalists and enthusiasts from many countries.
Bringing the two events closer could give fans a better connection between professional racing, motorcycle technology and new production bikes.
The EICMA Italian Round at Cremona will also give the exhibition brand greater visibility during the WorldSBK season.
What Fans Can Expect
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The new partnership should create more opportunities for fans to experience WorldSBK both at the race circuit and at EICMA.
For motorcycle enthusiasts, this is an interesting development because racing technology often influences the design and performance of future production motorcycles.
With the 2026 EICMA show approaching in November, the WorldSBK presence could also become one of the highlights of this year's exhibition.
Final Wording
The expanded EICMA and WorldSBK partnership shows how motorcycle racing and the global motorcycle industry continue to work together.
The EICMA Italian Round at Cremona from September 25–27 will be the first major highlight of the new collaboration, followed by WorldSBK's presence at EICMA in Milan in November.
