Norton Motorcycles has partnered with Foster + Partners to create a new modern showroom design for its motorcycles.
The new showrooms will combine Norton's British heritage with a clean and premium look. Customers will be able to explore motorcycles, technical features and different configurations through modern displays.
Norton plans to introduce the new retail concept in major markets including the UK, India, USA, Italy, Germany, France and Spain.
The company is also targeting more than 200 retailers worldwide as part of its global expansion plans.
This partnership is another step in Norton's efforts to strengthen its position in the premium motorcycle market and provide customers with a better showroom experience.
Source:
Norton Motorcycles / Cycle News
