Ducati could be heading toward a major change in ownership. Volkswagen is considering whether to sell the iconic Italian motorcycle brand as part of a wider review of its business portfolio.
The news emerged after Audi CEO Gernot Döllner said that Ducati is also being discussed as part of Volkswagen Group's ongoing portfolio evaluation. However, he made it clear that no decision has been made yet.
Ducati has been part of the Volkswagen Group through Audi since 2012. Over the years, the Italian manufacturer has continued to build its reputation around high-performance motorcycles, including the Panigale, Multistrada and Streetfighter families.
The possible sale comes at a time when Volkswagen is going through a major restructuring. The German automotive giant is reviewing its businesses and looking for ways to simplify its operations and improve efficiency.
For Ducati fans, the biggest question is what a change in ownership could mean for the brand. A new owner could bring a different investment strategy, new priorities or even changes in how Ducati develops its future motorcycles.
But for now, there is no confirmed buyer and no official announcement that Ducati is actually being sold. The brand remains under Audi and Volkswagen, while discussions about its future continue.
If Volkswagen eventually decides to sell, Ducati could become one of the most interesting motorcycle brands to change hands in the global bike industry.
For now, Ducati isn't officially for sale — but the possibility is clearly on the table.